Case study about Verizon wireless issues and possible improovements - 1

About Verizon wireless issues and possible improovements - Case Study Example However, there are several problems with the technologies that Verizon has available that are causing some concern with consumers. In addition, their pricing is well above the average and in the current economy will not encourage consumers to come to their service. Prepaid services are extremely limited and with the number of displaced workers and people who have experienced problems on a financial level, these limitations will hurt their bottom line where increases from alternative forms of service are considered. As well, the iPhone, although a great benefit to the company product line, is currently seeing problems in the way in which consumer groups are rating the product, thus causing problems in promoting the product. As well, AT&T are claiming that they are the only network on which the iPhone can be used for both voice and data at the same time. This deficit in technical capability will hamper the marketing capacity that Verizon has for the product, putting their service in a secondary position. The wireless industry, within the last decade, has taken over the land line industry through increases in product technologies and wireless access technologies. By 2004, the number of minutes used by wireless customers had reached 1 trillion, but in the three years that followed the number doubled to 2.1 trillion. Wireless communications are now used by 80% of the population and exceed 250 million users. The wireless industry invested 24 billion dollars in 2007 and is the resource for employment of 3.4 million Americans. Instant messages are out distancing e-mails as the preferred form of instant communication. The changes in the way in which people communicate through the technologies of wireless and broadband have revolutionized communications in the world (Verizon Wireless, Inc.) In 2007, worldwide revenue for telecommunications through wire line and wireless revenues