Emotional Intelligence Personal Test Results - 1188 Words

Emotional Intelligence Personal Test Results The snapshot results from the Queendom emotional intelligence (EQ) test indicate a score of 69 in emotional identification, perception and expression. The test consisted of 146 questions designed to assess an individuals capacity to recognize their own emotions and those of others, understand how to best motivate yourself, establish relationships and manage personal feelings as well as those of others. The results indicate I am reasonably skilled when it comes to the core ability of identifying, perceiving and expressing emotions in yourself and others. However, there is still room for improvement. My current skill set aids me in the process of reading others, understanding how they feel, and effectively identifying my own emotions. These skills form the basis of my ability to relate to the emotions of others as well as my ability to understand myself. Results from the EI test provided by the Institute for Health and Human Potential, a test consisting of 17 questions, show I have an exceptional EQ. However, this result may indicate one of two realities: either I am extremely high in emotional intelligence or extremely low. These results reflect a high level of self knowledge or a complete lack of it since you must be self-aware to accurately assess yourself. It is suggested that I seek clarification from a peer, co-worker or family member in order to validate this score. I felt the Queendom test was far moreShow MoreRelatedPersonal Statement On Emotional Intelligence1100 Words   |  5 Pagesreflection I will discuss my skills built through the learning of Emotional Intelligence throughout the unit. I will be discussing Goleman’s Emotional Intelligence theory that we have learnt as well as other practical ways of testing Emotional Intelligence. I will also discuss an area of possible improvement of my Emotional Intelligenc e linking to my future career prospects through my own personal results in the Schuttes Emotional Intelligence Test. 2.0 Intrapersonal Effectiveness Intrapersonal effectivenessRead MoreEmotional Intelligence866 Words   |  4 PagesThe importance of Emotional Intelligence is something that needs to be recognized. Emotional intelligence is the ability to identify, assess, and control the emotions of oneself, and others. Emotional intelligence is a central parent of our everyday lives, both in professional and personal enviornments , and as such it is important to become aware of exactly how you rate your own emotional intelligence. After the the emotional intelligence test that was provided on www.ihhp.com/testsites.htm,Read MoreAnalysis Of Emotional Intelligence By Daniel Goleman1418 Words   |  6 Pagesproject through email. Synopsis Daniel Goleman, author of Emotional Intelligence, discusses the idea of intelligence being more than a matter of cognitive ability. In part one and two of the book, Goleman discusses how the brain processes emotions. In these chapters the author describes the cortex and the limbic system. Rationality is job of the cortex while the limbic system processes your emotions. He suggests that the emotional intelligence can be a learned skill. In the next chapter Daniel GolemanRead MoreIntelligence Of Intelligence And Intelligence1450 Words   |  6 PagesIntelligence can be defined as referring to intellectual functioning. There are many ways to assess intelligence such as intelligence quotients, many standardized test such as IQ tests, and the comparison of your personal intelligence among those in your same age group. Test like the IQ fail to measure the different types of intelligence. When most people think about intelligence they make the general assumption that one is referring to academic intelligence. There are mare many different factorsRead MoreEmotional Intelligence ( Eq )1651 Words   |  7 Pagesgoal of all individuals in their employment. Much success in the workplace can be contributed to one’s emotional intelligence (EQ) or their understanding of emotions in themselves and co-workers which can use to form positive collegial relationships (Cherniss Exetin, 2006). The book Emotional Intelligence 2.0 by Bradberry and Greaves (2009), effectively explains what Emotional Intelligence and provides useful strategies to improve one’s EQ. However, while the book has a foundation in scientificRead MoreEmotional Intelligence1076 Words   |  5 Pageslevel of smartness or intelligence can be found pretty straightforwardly by a score on a measurement of intelligence such as an IQ test. Find a pen or pencil, have a seat, and take an IQ test. Even better, look one up on the internet. Hours†¦or even minutes later you will receive a score th at supposedly tells you how smart you actually are. â€Å"Based on these results, you are ______ smart.† The emphasis is on smart and how well a person’s mental capacity is captured in writing, on a test. Is this really howRead More Get Smart: I.Q. and Emotional Intelligence Essay1693 Words   |  7 PagesI.Q. and Emotional Intelligence Intelligence is considered to be one of the most desirable personality qualities in todays society. Expectant parents are told to read and play music to the fetus, in order to stimulate its brain. Being bright is often thought of one the keys to success in life, and highly intelligent people such as Albert Einstein are celebrated. However, despite all the tests and criteria that measure intelligence, the question still remains: what is intelligence? How canRead More88899891530 Words   |  7 PagesAspects of psychology Emotional Intelligence February 07, 2013 Emotional Intelligence By: Jasmine N. Gresham (SSCI206-1205D-01) DiMatteo * Do you think that positive psychology is in more demand now that stress and economic hardship is more prominent in our country? * Are people under more stress now than in the past? * A description of the field of positiveRead MoreEmotional Intelligence And Interpersonal Intelligence912 Words   |  4 PagesEmotional Intelligence Picture a world where humans could not understand each other’s feelings. It looks pretty bleak, right? Luckily, humans do have the ability to comprehend others’ facial and body expressions, emotions, and language. Since this is such a beneficial and amazing power that we hold, it has been labeled as a sort of intelligence- emotional intelligence. The ability to control and express our emotions, as well as understand, recognize, and response to others’ emotions is essentialRead MorePersonal Statement On Emotional Intelligence1593 Words   |  7 Pages Emotional Intelligence Tanveer Vora 1610793 University Canada West Professor: Dr. Michele Vincenti MGMT601 Leadership in the Global Context 16th January 2017 Abstract The paper discusses about the emotional intelligence, which has various factors. The factors are self awareness, motivation, self regulation, social skills and empathy. In case of effective leadership, these factors plays major role. However, emotional intelligence is teachable to improve the personal skills and personality.

The Controversy Over Genetically Modified Organisms

A genetically modified organism, GMO, has been altered by genetic engineering techniques. GMOs are widely used by scientists in many different ways to include the production of food and in research.8 Zebrafish genetically modified to be a fluorescent bright red, green and orange have been available for purchase as pets in 49 states in the United States since 2003.8 However, these patented GloFish are banned in California. The California Fish and Game Commission decided the fish were the result of a â€Å"trivial use for a powerful technology.†7 The Commission’s belief that the fish should not have been created led to a law making the GloFish illegal. Originally GloFish were developed by scientists in Singapore to be living pollution sensors as they would only glow when in the presence of pollutants.7 The Commission’s ban on GloFish highlights the controversy over genetically modified organisms and how public opinion can be swayed by the beliefs of others whether those beliefs are based on science or not. This paper will focus first on what genetic modification means and then will look at the pros and cons of genetically modified foods. Finally, the author’s opinion of the issue of GMO food will conclude the paper. Wikipedia defines genetic modification as the â€Å"mutation, insertion or deletion of genes.† Consider that for over 14,000 years, humans have been using the practice of selective breeding by where only those organisms with desirable traits are used to breed theShow MoreRelatedEthical Dilemmas Associated With Gmo, And My Personal Viewpoint1224 Words   |  5 PagesFor thousands of years, genetically modification microorganism has affected many of the products humans eat every day. It began with the tameness of animals. As humans grew into an agricultural company, they start breeding different strains of plants looking to receive the best possible plants for sustenance for people. But as a scientific und erstanding of breeding and technology grew their methods of altering plants and animals changed. Instead, of breeding two similar types of creatures or plantsRead MoreEthics Of Genetically Modified Organisms816 Words   |  4 PagesIn the last thirty years, genetically modified organisms (GMOs) have been used for in the production of medicine and food and are widely used in scientific research and the production of other products (Junod, 2009). A GMO is any organism whose genetic material has been altered using genetic engineering techniques, including mutation, insertion, or deletion of genes (Nelson, 2010). GMOS and GM technology have become a topic of great concern among scientists, regulators, consumers, farmers, andRead MoreLabeling For The Health Of Americans1601 Words   |  7 Pages(Prah). Genetically modified organism, also known as genetically modified organisms engineered in a lab by scientists that alter the genes of plants and animals. By fixating DNA from other organisms into America’s food sources, they create substances that are detrimental to the health of human beings. In addition to this, these genetically modified organisms are completely foreign to the plants and animals they undergo; their genes can become damaged from inserting the genes of the organisms. ThisRead MoreGenetically Modified Organisms ( Gmo ) Essay1737 Words   |  7 PagesGenetically Modified Organisms The genetically modified organisms (GMO) correspond to plants, animals as well as microorganisms whose DNA has been altered. They are also known as transgenic, genetically manipulated, or engineered organisms. The intentional incorporation or deletion of their genes is intended to introduce or modify some of its characteristics. Although this has been seen as a great advantage by many scientists and supporters of this technology, transgenic organisms suppose a dangerRead MoreNo Fear Of Gmos Genetically Modified Organisms1447 Words   |  6 PagesNo Fear of GMOs Genetically modified organism, to some people this can be a scary word and other people it doesn’t bother at all. When some think of genetically modified organisms, these crazy images of cross bred plants and animals with extra limbs or odd features come to mind when in reality, genetically modified organisms or GMOs are very normal organisms that are important to society. More recently there has been heated debates over GMOs and how they should be labeled for the public, but thatRead MoreFood And Drug Administration Approved The Flavr Savr Tomato And It Hit The Stores For Purchase1662 Words   |  7 Pagesquestion just how safe consuming products that have been genetically modified could possibly be. Today, nearly 22 years later, and this major question has still yet to have a conclusive answer. However, what has changed is that GMO’s are more prominent than ever and so the question remains. Is consuming genetically modified food safe, and what exactly are the short and long-term effects? By evaluating all of the information that has been unveiled over the years, we will better be able to identify and finallyRead MoreGenetically Modified Organisms And Its Effects On The World s Growing Population1689 Words   |  7 Pages As an added benefit to the environment, genetically modified organisms also address the widespread problem of soil erosion. The quality of topsoil used in agriculture is quickly degrading and it is estimated that there may only be 60 more years of usable topsoil remaining (What if the World s Soil Runs Out?). Topsoil is important because it supplies water and nutrients to plants, while giving microbes the carbon they need (What if the World s Soil Runs Out?). Degraded soil results in lower cropRead MoreBenefits Of Genetically Modified Food1330 Words   |  6 Pages Everyone has heard of genetically modified food. They have become so prominent in the United States and fill up a majority of our supermarkets. There has been c ontroversy over the past few years on whether genetically modifying animals and crops is ethical and safe. But what a majority of Americans lack is knowledge of genetic engineering (GE). Many Americans hear the term genetically modified organism (GMO) and think it sounds scary or bad. They decide to be against the techniques of GE beforeRead MoreBenefits Of Genetically Modified Organisms982 Words   |  4 PagesOctober 5, 2014 MMS 333 Public Relations and Marketing Prof. Carney GMO Pro-Con Assignment Introduction Created by splicing genes, Genetically Modified Organisms (GMO) are organisms formed from biotechnology techniques (Millis, 2006). Many people have recently become concerned by the rising popularity of the GMO products. The central debate which has attracted controversy is whether the GMOs are beneficial or rather harmful to humankind. The embracement of GMOs as part of us has attracted as much supportRead MoreGenetic Engineering : Genetically Modified Organisms1485 Words   |  6 PagesA genetically modified organism, or â€Å"GMO,† is defined as being, â€Å"an organism or microorganism whose genetic material has been altered by means of genetic engineering.† This process is often used in plants and animals to produce desirable attributes. In the past, a plant with a desired attribute would be bred, by using selective breeding, to yield more plants with that desirable attribute. Now with the advancement of genetic engineering, this technique can be performed in a lab oratory by moving or

Terrorism in the Old Testament Free Essays

Stacy Norton 03 October, 2012 Old Testament Ballard Terrorism and the Old Testament Many terrorist organizations use their religious texts as justification for their acts of terrorism. People even go as far to say that God, as depicted in the Old Testament of the Christian Bible, encourages those acts as a way to defend their actions. While it is true that the Old Testament has evidence of God sending out his people to defend his word and his chosen people, it should not be taken as black and white as others would argue. We will write a custom essay sample on Terrorism in the Old Testament or any similar topic only for you Order Now It is important that we study the religious texts in their proper context. When these texts are not read in their proper textual and historical contexts they are manipulated and distorted. My God is a teacher of love and forgiveness and only uses violence as a last resort. This is more evident in the story of Moses and the release of the Israelite’s from the Egyptians. The Israelite s were being held captive and tortured by the Egyptian Pharaoh and his people. They were forced to spend their days as slaves and lived in deplorable conditions and were beaten routinely by the Egyptians. Moses upset that his people were being treated this way sought guidance from God. God agreed to help Moses free his people. God first sent Moses to the Pharaoh to ask kindly for his people’s release. The Pharaoh refused. Moses even tried to convince the Pharaoh with the threat of curses being placed on his people. The Pharaoh refused again. Then, after the curses were released, the Pharaoh still held strong and would not release the Israelite s He was willing to have his own people suffer just because he did not want to give up his power over the Israelite s He only relented when the final curse was released and the first born of the Egyptians, including the Pharaoh’s, were killed. The Egyptian Pharaoh was given multiple opportunities to prevent his own people’s suffering but decided instead that his power was more important. Another part of the bible people like to criticize is the book of Judges. Especially the story of Samson. Samson was a Nazarene leader with incredible strength. The Philistines wanted to capture him but could not find a way. Samson then fell in love with a woman named Delilah, who then tricked him into telling her the secret of his strength. He told her that if his hair was cut he would lose his power. When Samson fell asleep that night she cut his hair and let the Philistines in to capture him. They shackled him and gouged out his eyes and were planning on offering him up as a sacrifice to their deity. Samson cried out to God for help. He took out his revenge on the Philistines by basically, for lack of a better term, suicidal terrorism. He killed more people that day than in his whole life combined. In conclusion, the bible is not exempt from what some could deem as unflattering to the Christian faith. God does not try to deny that humanity is riddled with faults. But we must instead of looking at specific stories to justify harming others think about the overall message. He only asks that we try to lead faithful lives. Treat each other kindly . Above all, we must keep his name holy. No where in the bible can we find where he tells us to set out and harm others just because we do not like their culture or religious viewpoints. He teaches tolerance. A most noteworthy verse that I like to remind myself often â€Å"Do not judge so that you will not be judged. For in the way you judge, you will be judged; and by your standard of measure, it will be measured to you. (Matthew 7:1-2) How to cite Terrorism in the Old Testament, Essay examples

Models for Marketing Planning Process †Free Sample Available

Question: Evaluate models used in the marketing planning process to analyse the marketing environment and to help managers to formulate marketing strategies. Use contemporary examples of real organisations and brands to illustrate your arguments. Answer: INTRODUCTION Market strategic planning is a managerial process to maintain the feasible fit between the market changing environment, resources and skills and objectives of the organization. This is the process using which a business can analyze their business environment and also their expertise while making any decision. In short it can be described as the framework for implementing the orientation of orientation (Cant, 2006). In the year 1995, MacDonald came up with the various steps that are necessary for marketing plan: Source: (goldsmithibs.com, n.d.) This essay will explain the specific techniques that can be used by the organization for marketing plan. Due to time and word count constraint, the essay will focus on four models. The environment analysis process will be discussed using the PEST model and the planning aid models that will be discussed are Ansoffs Matrix, BCG Matrix and Porters Generic Strategy. To make the essay more precise and clear, it will focus on only one organization that is Nestle. The reason behind not using different organizations for different models because, this might sometimes confuse the reader, thus emphasizing on single organization would make the reader to have thorough knowledge about the topic. The essay will be concluded by summarizing all the models in brief. THEORY/ANALYTICAL MODELS For measuring how the company is performing in the market it is important for the organization to analyze its environment, as this would help the organization to identify ways to improve to maintain success and sustain in the competitive market. The business is affect by both the internal and external factors. The internal factors include the corporate culture and the external factors are the economical, socio-cultural, political etc. The best model that would help an organization to track the environment is PEST, which stands for political, economic, social and technology. This model also helps to determine the corporate strategy in terms of what market segment to focus on? Which country market to focus on? (PESTLE Analysis, 2014) Political: This factor determines the influence of government on a particular industry or economy. For Example, trade tariffs, fiscal policy, tax policies Economic: This factor determines the performance of the economy and its impact in an organization. For example, GDP rate, inflation rate Social: This factor examines the social environment of a particular market by gauging determinants like population, demographics, and cultural trends. Technology: This factor pertains to utilization of latest technologies that might affect the industry or business operations. This can be use of automated software systems, Research and development, technological awareness. After deciding the target market, it is important for the organizations to determine how to compete in that market, whether to target new customers or existing customers by offering new products or finding new market segments etc. There are different models that help to plan the marketing strategies as discussed below. Ansoffs Matrix: This matrix was applied by Igor Ansoff one of the famous American/Russian Mathematician. This matrix ensures that the managers are able to grow their business either through new products or existing products in new or existing markets. This helps the manager to assess the degree of different risks that is associated with the firm. Source: (portal.tugraz.at, n.d.) According to Ansoff matrix, there are four different marketing strategies that center on whether the products are existing or new and also emphasizes on whether a market chosen is existing or new. The four strategies are (Wilson and Gilligan, 2012): Market Penetration: This is about raising the market share by focusing on the existing market which can be achieved by offering more service/products to the existing customers or by finding new customers in the existing markets. Market Development: This strategy emphasizes on launching the existing products for new market. Market Segmentation and market research helps the organization is to find out new customer base. Product Development: This strategy is about developing new products for the existing markets. This involves finding strategies to meet the demand of the customers by launching the new products and break the competitors products. Diversification: This is a strategy of launching new products in the new market. It is one of the risky strategies where organization might face many uncertainties, however if the existing activities are well planned, then diversification would be a successful strategy. BCG Matrix: This a framework created by Boston Consulting Group which helps to evaluate the strategic position of the organizations brand portfolio and its potentials. This model helps the organizations to assign the required resources and also can be used as an analytical tool for portfolio, product, marketing and strategic management analysis. The main purpose of this model is to help the organization to understand on which brand to invest or divest. Source: (Brooks, 2013) The model consists of four categories which are based on competitive position (relative market share) and industry attractiveness (growth rate of the industry). The relative market share dimension helps to evaluate the business portfolio. Higher the market share of the corporate, the higher is the cash returns. Then the market growth rate dimension helps to understand the growth rate of the business. The higher is the growth rate, the higher is the profit and earnings. The four categories on which the brands are classified are (Griffin, 2012): Question Marks: This category is also known as Problem Child. It is business with high growth rate but small market share. Such business units are in need of various resources to grow their market share. The strategic choices that can be used for such brands are divestiture, product development, market development and market penetration (Jurevicius, 2013) Dogs: This is business unit that can neither consumer or generate cash, as it has low market share and also growth rate is low. The best way is to liquidate if the business unit does not have any proper strategic purpose. The strategic choices for such business unit are liquidation, divestiture or retrenchment (Jurevicius, 2013) Cash Cows: This is a business unit that has large market share in a slow growing market. These business units require little investment for investing in new business units. The strategic choices for such business unit are retrenchment, product development, divestiture and diversification (Jurevicius, 2013) Stars: They are the business leader with both high market share and growth in the market. This business unit generate large amount of cash, however to lead in the market they also need to invest. The best strategic choices are product development, market penetration, horizontal and vertical integration and market development (Jurevicius, 2013). Porters Generic Strategy: The generic strategy was introduced by Michael Porter that consists of three generic strategies which help the businesses to maintain and achieve the competitive advantage. According to Michael Porter there are three ways: focus strategy, cost-leadership strategy and the differentiation strategy. Source: (Tanwar, 2013) Cost leadership Strategy: This strategy is about being the low cost producer in the market with high quality level. Here the firm sells the product at a low cost compared to average prices of industry to earn high profit (Kotler and Keller, 2011). Differentiation Strategy: This strategy is about developing service or product with unique features and attributes for its the potential customers. This adds value to the firm and also products and service (Kotler and Keller, 2011). Focus Strategy: This strategy focuses on specific geographical market, product segment or the buyer group. It has two different variants one is differentiation focus and other is the cost focus. In differentiation focus the organization seeks differentiation in the target segment and in cost focus the organization seeks the cost benefit in the targeted segment (Kotler and Keller, 2011). EXAMPLE In this section, Nestle will be used as an example to demonstrate the above mentioned models. Nestle is a Swiss based company which has become one of the largest nutrition and food company in the world. The PEST analysis would help to identify the effect that influences externally on the performance of the organization. Political: Even though in United Kingdom the government is in the form of both parliamentary and monarchy, the system actually follows common law and well-balanced practices. Nestle belongs to the European Union and has a good relation with the Great Britain government. Economic: UK is the third largest economy, however due recession, the market has predicted a mild slip back. Thus because of slow economic growth rate, Nestle need to come up with new production plans and also recruit local candidates to value creation and also continue in the market. Social: The UK population lies in the age group of 15-64, that means the population is slowly aging. Thus, it is an opportunity for Nestle to come up with new product lines like protein bars or organic nutrition food or chocolates with low calories and extra health benefits. Technology: UK heavily emphasizes on computer aided designs and simulations and research and development. This shows that the country is technologically advanced. This is also an opportunity for Nestle where focusing on Research and development would give a competitive advantage to the firm. Nestle also have the option of introducing new application for digital world so facilitate the customers with easy buying. Ansoff Matrix Nestle works in a huge number of distinctive markets. Remembering each one business it creates diverse techniques. The Ansoff Matrix demonstrates four various types of methods that organizations can follow to accomplish their objectives. Firstly it is the market penetration strategy. In this methodology organization brings down their costs so they can go into the market all the more rapidly. It was seen that when Nestle entered Pakistan, they presented their existing product, Milo at extremely reasonable rates, so the business can promptly acknowledge the product. In Market development, the organization takes a current product into another business. This can be seen as when Nestle took KitKat to remote markets or when it propelled Nescafe espresso in China. Product Development is the point at which an organization stays in the same business presently working yet begins to extend its product offering. Nestle was seen utilizing product development when it stayed in the European market however began wandering into nutritional and health products and extending its product offering. Nestle additionally has a diversified portfolio as it invests into the cosmetic organization LOreal and is additionally the stakeholder in various pharmaceutical organizations around the world. BCG Matrix Nestle is a branded House. It comprises of over different types of products and every product is at an alternate stage in the market relying on the area in which it is being sold. By and large the product offerings of Nestle can be partitioned into enormous sub classifications, for example, infant nourishments, which incorporate Nestrum and Cerelac, Bottled Water and Cereals, deserts, beverages, dairy products, chocolates and so on. Every product from each of these diverse classes has different places in the BCG Matrix. For the purpose of this essay only a few products of Nestle will be examined (Boston Consulting Group, 2011). The Cash Cows of Nestle are effectively the vast majority of its chocolate brands and infant food products. Cerelac is an all inclusive cash cow and also Kit Kat that has extremely solid brand vicinity around the world (Reuters, 2012). Nido is quickly developing nourishing milk that is picking up prominently in the Asian part of the world and in the year 2010 (Nytimes.com, 2010), another manufacturing plant of Kit Kat was established in United Kingdom that was to create in excess of 1 billion bars of the chocolate each year. The Stars are those products which have potential in the business and Nestles lines of frozen product are snappy to catch a declining cooking market in United States. Nestle with one of its brand Stouffer, is revolving its regard for frozen pizza to capture more market share in the country (Bryson York, 2011). Dogs are those product offerings which don't acquire high revenue and are hard to turn around. These products are those that ought to be disposed of or sold off so they don't squeeze the benefits of the organization. Nestle, is also showing interest to invest in the pharmaceutical business to be a dog and that the organization ought to pull out and concentrate all the more on its nutritional products. Question Marks are those products whose future is uncertain. They can be transformed out into optimistic cash cows or could diminish to the dog stature for the organization. Concerning the Indian market, the breakfast grains of Nestle are the question marks. Remembering the society of India, the breakfast is a natural meal and the culture of having cereals is low (New York Times, 2012). The specific products in the Indian markets are as yet attempting to make sense of their future. Porters Generic Strategies To grow in this competitive market, Nestle has focused on product differentiation strategy with proper market segmentation process. Nestle provides wide range of products as per the different segment needs based on season ,age, climate and occupation etc like for example Coffee for busy people. Looking the behavioral segment of the customers, Nestle has introduced Decaf, Caf menu, Everyday, Super Premium (Wyatt, 2013). Nestle has also introduced Chocolate milk or Nesquick who love chocolate taste, Cold coffee for hot season. Nestle also specializes babyfood products like Lectogen 1 for less than 7months babies, Even Nestle focuses on noodle section by producing Maggi noodles, Maggi Soup of different varieties etc. It also differentiates itself in its Channel and distribution area by reaching to its customers through transportation and market salesman. It also differentiates itself in terms of image; the logo of the organization is highly acceptable and different from its competitors. Even, Nestle has many employees who are highly trained and educated. This helps the business to run effectively and successfully. Nestle is also different from its competitors in giving service to the customers. The organization offers 24 hours service through its hot line service also offers high quality checking service to its customers. Following all this offers the organization, high position in the market. CONCLUSION In conclusion, it can be said that marketing planning is the process of making decisions or analysis that an organization go through while implementing or defining their approach to the market. The essay has highlighted the 10 ways the organization needs to utilize for making effective marketing plan. Following this comprehensive process would help to make effective decision at each stage. The essay also demonstrated that analyzing the business environment is very important while making a strategic marketing decision, where the PEST model is the best tool to analyze the effect of external factors on the performance of the organization. To determine the strategic focus, the essay has demonstrated three useful model; Ansoff Matrix, BCG Matrix and the Porters Generic Strategies which would help the organization to determine the market and find the strategies to compete in that market. To give a precise and clear demonstration of these models, the essay has focused on Nestle, as an examp le instead of using different companies for different models. It is found through the essay that use of efficient procedures and marketing models, Nestle not only serves as a best nutrition and food organization but also as real multination organization. The utilization of these models has helped to create streamline process. REFERENCES Boston Consulting Group, (2011). BCG HISTORY: 1968. Brooks, C. (2013). What is a BCG Matrix?. Bryson York, E. (2011). Nestle: Aisles to go with products. Cant, M. (2006). Marketing management. Cape Town, South Africa: Juta. goldsmithibs.com, (n.d.). MARKETING PLANNING. Griffin, R. (2012). Management. 3rd ed. Boston: Houghton Mifflin Co., p.222. Jurevicius, O. (2013). BCG matrix: how to perform it? | Strategic Management Insight. Kotler, P. and Keller, K. (2011). Marketing management. 14th ed. Upper Saddle River, N.J.: Prentice Hall, p.51. Nytimes.com, (2010). Nestl Plans R.D. Center in India. PESTLE Analysis, (2014). What is PESTLE Analysis? A Tool for Business Analysis. portal.tugraz.at, (n.d.). ANSOFF MATRIX. Reuters, (2012). China's moms key to Nestle baby milk deal. Tanwar, R. (2013). Porters Generic Competitive Strategies. IOSR Journal of Business and Management, 15(1), pp.11-17. Wilson, R. and Gilligan, C. (2012). Strategic Marketing Management. NY: Routledge, p.304. Wyatt, N. (2013). Consumer packaged coffee: Nestl | Marketline.